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May 24.2025
2 Minutes Read

Landa's Real Estate Investing for $5: What Went Wrong?

Disappointed rabbit in elegant dress symbolizes lost opportunity in disruptive innovations.


The Dream of Affordable Real Estate Investment

Landa’s initiative to democratize real estate investing promised an exciting opportunity for the average American. With an entry point as low as $5, it aimed to open the doors of property ownership to many who have historically been excluded from this market. As a proptech startup that emerged in 2022, Landa generated significant buzz with its pitch to make real estate accessible through fractional investing, allowing users to own a share of properties rather than buying a whole unit.

The Collapse: What Went Wrong?

However, this innovative concept soon declined into chaos. Users are now reporting that their investments are frozen, the app is inoperable, and dividends have ceased for months. With complaints piling up — over 130 filed with the Better Business Bureau — many users echo feelings of frustration and betrayal. As one customer remarked, "They have essentially frozen me out of my funds and just shut down the app." These sentiments reflect a growing unease among investors who were hopeful about shaping their financial futures through this crafting of tech advancements.

Litigation and Accountability: The Way Forward

The situation worsened as Landa entered litigation, facing its former investor, creating uncertainty for its remaining stakeholders. The founder’s assurance that the app would return only added to the confusion, with claims that site issues stemmed from technical difficulties unrelated to the financial woes users faced. As Landa grapples with accountability, potential investors must question the viability of entering such innovative markets, reflecting on risks associated with emerging tech trends.

The Lesson: Caution in Next-Gen Ventures

This unfortunate outcome serves as a compelling lesson in the world of disruptive innovations — the potential for technology to enhance and change industries must be balanced by a vigilant approach to financial and ethical responsibilities. Investors must tread carefully in the rapidly evolving tech landscape, ensuring they conduct thorough due diligence before diving into opportunities that sound too good to be true.

While Landa aimed to make a mark in the future of real estate through advanced technologies and engaging user experiences, the fallout underscores the importance of transparency and significant operational oversight. In a world where technology breaks boundaries, it's crucial for users to remain informed and cautious as they navigate the evolving landscape of digital finance.


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Update Qonto's Ambitious Journey: Aiming to Redefine Banking for SMBsIn an era where digital banking solutions are rapidly gaining ground, Qonto, a French B2B fintech startup, has taken significant steps toward solidifying its position in the European financial landscape. Recently achieving the impressive milestone of 600,000 customers, Qonto is now eyeing a critical pivot: securing a banking license that could expand its service offerings beyond current capabilities. This move comes after the company successfully operated under a payment institution license, which allowed it to venture into the "buy now, pay later" (BNPL) sphere since its inception in 2018.The Need for a Credit Institution LicenseCurrently, Qonto’s existing license serves multiple EU markets, enabling it to attract freelancers and small to medium-sized businesses (SMBs). However, to fully realize its ambition of hitting the 2 million customer mark by 2030, the company understands that a credit institution license is essential. This license would empower Qonto to offer more extensive lending, savings, and investment options—a notable advantage over conventional banks and other fintech competitors.A Competitive LandscapeWhile Qonto appears poised for growth, the competitive environment is anything but relaxed. Fintech players like Memo Bank, which was designed as a bank from the start, and others like Revolut are also scaling rapidly. Revolut, for instance, is planning to establish its presence firmly in France while pursuing its own banking license. This increasing competition underscores the urgency for Qonto to accelerate its licensing journey. CEO Alexandre Prot noted that their acquisition of profitability ahead of schedule in 2023 has bolstered their confidence in pursuing this path.The Path Forward: Navigating Regulatory ChallengesSecuring a banking license is not without its challenges; the process often involves extensive regulatory scrutiny and operational adjustments. Competitors like Finom, which operates under an electronic money institution license, have just begun to test the waters of lending available under lighter regulations. As Qonto navigates through the regulatory framework, its focus will likely remain on not just gaining a license but also ensuring a robust infrastructure to handle the demands of lending services.Ultimately, Qonto’s ambitions reflect a larger trend in the fintech industry—digital-first offerings that prioritize customer experience, accessibility, and efficiency over traditional banking models. If successful, Qonto could redefine how SMBs interact with banking, paving the way for innovative financial services tailored to the evolving landscape of business needs.

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